New Delhi: Telegram, the popular instant messaging app, has rolled out new business-oriented features, including greeting messages and quick replies, to streamline communication between companies and their clientele.
These new tools, currently available for free to all Premium users, provide businesses with advanced communication capabilities, according to the company. Pavel Durov, CEO and Founder of Telegram, highlighted the versatility of the new features, allowing users to transform their personal accounts into business profiles.
Businesses can now enhance customer engagement by setting up automated greeting messages, tailored for users initiating contact for the first time. These messages support various formats, including text, media, and file sharing.
Moreover, the introduction of quick replies enables users to send preset responses with a simple command, facilitating efficient communication in any chat scenario.
Telegram Business users can also convert their profiles into comprehensive business pages, enriching them with essential details like location and operating hours. This enhances visibility and accessibility, streamlining interactions with customers.
Furthermore, businesses can now set up “away messages” to provide timely responses during periods of closure or vacation, ensuring customer satisfaction and maintaining a professional image.
The company has announced plans to introduce more Telegram Business features in the coming month, further enhancing communication capabilities for businesses and customers alike.