Bangalore: Nestlé MUNCH, the leading coated wafer brand in India, recognizes and embraces the passion consumers have for music, movies, and cricket by integrating them into its core communication strategy. With a history of successful campaigns, such as the MUNCH Macha campaign in 2016 featuring popular actress Shruti Haasan and the musical trio Shankar, Ehsaan, and Loy, as well as the 2017 thematic campaign tied to the release of the blockbuster movie Baahubali 2, the brand has captivated audiences.
This year, Nestlé MUNCH is venturing into new territory by partnering with three prominent T20 cricket franchises: Mumbai Indians, Kolkata Knight Riders, and Royal Challengers Bangalore. As the “Official Crunch Partner” for the upcoming cricket season, the brand aims to enhance the T20 experience for fans nationwide.
To amplify the excitement surrounding the T20 season, Nestlé MUNCH is launching an engaging campaign called MUNCH MyT20. Acknowledging the desire of today’s teenagers to express their individuality and make a statement, the brand is offering “Attitude Bands” as a complimentary gift with its INR 10 packs. These bands, designed in-house, serve as unique fashion accessories for cricket enthusiasts and non-enthusiasts alike. With seven captivating designs, each band embodies a distinct attitude, introducing a fresh and cool mode of self-expression for teens.
The MUNCH MyT20 TV commercial features Priya Prakash Varrier as the protagonist, exemplifying how the MUNCH MyT20 attitude bands empower individuals to embrace a “free ka attitude.”
Continuing their legacy of innovative initiatives, Nestlé MUNCH is introducing a special variant called MUNCH Orange Spinner, paying homage to India’s profound love for cricket. Priced at INR 10, this limited-edition flavor combines a delightful hint of orange with MUNCH’s signature CRUNCH, further enhancing the excitement of the T20 season. The MUNCH Orange Spinner will be available nationwide from mid-April.
Moreover, to enhance the at-home T20 viewing experience, MUNCH is launching the MUNCH MyT20 MACHA box.
In a country where music, movies, and cricket hold a cherished place in the hearts of millions, Nestlé MUNCH’s MyT20 campaign ensures that the brand remains a beloved and exhilarating presence throughout the nation.