Meta Expands Instagram’s Creator Marketplace to New Markets, Including India
Meta, formerly known as Facebook, announced on Thursday the expansion of Instagram’s creator marketplace to eight additional markets, including India. This move aims to facilitate collaborations between more brands and creators, fostering partnerships within the Instagram community.
The creator marketplace serves as a platform for brands and creators to connect and explore partnership opportunities. Initially piloted in the US in 2022, this tool has proven to be instrumental in bridging the gap between brands and content creators.
In a recent blog post, Meta outlined its plans to invite creators and brands from Canada, Australia, New Zealand, the UK, Japan, India, Brazil, and even Chinese export brands to join Instagram’s creator marketplace in the coming weeks. This expansion signif...